High end wedding invitations are what we do at Chartula. We're mad about creating stationery beyond the norm. To help you in your search for the very best, here's our guide to what to look for in a high end invitation.
- Design - It's got to be amazing. Look at the details. If it's a laser cut invitation, have the elements just been thrown together to create a pretty design? Or has someone thought about the placement of each and every line? Is there continuity across the design, does it have a distinct look, conjure up an image, tell a story? High end wedding invitations should do all this, and more!
- Materials - High end means high quality. Look at the weight and feel of the card. I'd accept no less than 350gsm. If it's not laser cut then anything from 350gsm up to 900gsm or more can be engraved, silk screen, foil blocked or letterpress printed.
- Production - It must be professionally printed. Even the best design will look poor if it's run off on a desktop printer. Look for exquisite printing methods and finishes like laser cutting, engraving, silk screen, letterpress and foil blocking. A high end wedding invitation should look fabulous without any design, the materials and production should say it all.
- Typography - It's amazing how many great designs fall down at the typeface. Don't settle for Zapfino as a calligraphy script, there are much better alternatives out there. Look for forward thinking fonts that compliment your invitations. Sometimes the best typeface is understated and lets the design speak for itself. Alternatively if your stationery design is minimal, like a classic engraved invitation, then ask for hand engraved Copperplate Script - as it's name suggests it's literally engraved by hand and every engraver has their own slight variation.
- Finishing - In printing terms this means, trimming, folding, and gluing. And these details should be perfect. We personally check each and every one of our pieces of stationery - removing any that don't come up to scratch. But finishing can also mean the final touches - lined envelopes, exquisite packaging, calligraphy addresses. Don't forget these little details, to cement your invitation in high end status! We love Paul Antonio for beautiful calligraphy.
Top tip: Above all, when searching for high end invitations always order samples. The look and feel of an invitation in your hand will tell you so much more than a picture.